The future of workplace is at Town Hall Place
Melbourne, Australia
- 11 Jun 2024
It’s quite likely you’re living the future of work today. While it’s true people (and organisations themselves) are demanding greater flexibility in the when and how of work, one thing that remains certain is the ‘why’ of work: there is simply no substitute for what can be achieved when people come together.
“The conclusion is quite clear – people, and organisations, want to be in new, high quality, premium workspaces located in the city,”
says Tom Mackellar, CEO, Development, Lendlease.
When the Melbourne operation of multinational real estate group CBRE embarked on a search for a new workplace – the company’s first move in a decade – they left nothing to chance when it came to securing an environment that addressed every need of their people, and the business itself – and had the flexibility to support the growth and evolution of the business in the future.
Jarrod Frazer, Executive Managing Director – Victoria, CBRE explains:
“We undertook significant research to understand what our business needed and what our people wanted. From an extensive survey of our staff, to multiple team workshops, to having a specialist research team embedded within our business for an entire month to get an on-ground understanding of how we do things, we wanted our decision to be as informed as possible...
For CBRE, the choice to relocate to Town Hall Place at 25 Swanston Street, in the heart of Melbourne, was all about their employee experience – which starts with the arrival experience itself.
“Our research told us that the commute to and from work is the “killer” when it comes to workplace attendance, so one of our mandatories in selecting our new office was its proximity to transport."
Authenticity was also a key driver for CBRE. A key theme from internal workshops was the significant desire and aspiration of their people to enjoy genuine experiences as part of their every day. Whether it be the diversity of local cafés and eateries, or the quality of local bars, restaurants, retail and opportunities for cultural enrichment, their team placed just as high a value on what surrounded their workplace, than the workspace itself.
Once again, Town Hall Place delivers.
“We see Town Hall Place as being ‘very Melbourne,” says Jarrod.
“While it’s an emerging part of the CBD for business, we see this precinct as the future of the city. It’s highly connected and completely surrounded by truly authentic Melbourne experiences. We feel quite proud to be part of a place that will earn its rightful position amongst the indisputable cultural icons of Melbourne itself – Flinders Street station, Federation Square and St Paul’s Cathedral. It’s a place that celebrates the past but is absolutely moving toward the future.”
Naturally, carbon reduction and sustainability are also major considerations in the future of workplace, and a key motivation for many organisations choosing to relocate to modern offices that support the highest standards in environmental sustainability.
For those choosing to work in progressive, highly accessible and sustainable precincts and workplaces such as Town Hall Place, the future of work has arrived.
